VALUES

These are the principles that guide my work:

TRANSLATE
I help you uncover your message and create copy that reflects it.
I’m a sleuth. I don’t dictate. I collaborate and guide.

SEEK SUNLIGHT
I strive for clarity. I write and rewrite until it sings.

MAKE THINGS BETTER
Edits are everything. A nit-picky process means we get it right.

SAY WHAT YOU NEED
Direct communication allows collaboration to flow
and keeps everyone engaged and invested.

LOVE THE POSSIBLE
I push myself to be a diver.
How can it be more clear, more creative, more true?

ANTI-RACISM
Pearl & Ink is an anti-racist business. High ethical standards are non-negotiable. My work never compromises a person or group, especially marginalized people.