You’ve got to get your marketing copy written—especially if you’re on a deadline for a web project or need to get an email out. So let’s talk through some ideas to help you write your copy, even if you hate talking about yourself.

If you’re a highly trained specialist, you need to include your education, training, and experience somewhere on your website. But you can’t just drop them anywhere. Here are three big mistakes people make when they’re putting their qualifications on their websites.

Does your business have a blog? Have you been able to keep it going or is it out of date? If you want to revive it—or if you’re behind on finishing up last month’s posts—how, exactly, do you catch up on blog content?
I have some ideas. Three, to be exact.

Your nonprofit’s website is redesigned and up-to-date. You have a decent handle on your social media channels. You send out emails to your list regularly. What else can you do to increase your nonprofit’s online visibility? Discover the one easy but important step!

To tell stories well, you first need access to your organization’s stories. That’s why many nonprofits keep track of success stories in a storybank. A storybank is a shared document (usually a spreadsheet) that every member of your communications team can add to and draw from to create meaningful content. Learn more in this post.

Just like businesses, community-based organizations need to identify a specific audience and continually demonstrate, through a wide range of content throughout their online platform, how they can serve that audience’s needs.