Services
Create compelling content with targeted business messaging and clear copy.
I work with you so you can:
Get your time back.
Once we’ve brainstormed topics and talked through the content,
I do all the research and writing.
Streamline your content planning.
Once we’ve created an editorial calendar, we work together to make sure your content
is written and edited on time.
Impress your readers.
I work with you to make sure you’re covering relevant, engaging topics
in a voice that’s yours alone. Then I craft engaging, clear,
accurate copy, just for your readers.
WHAT’S “COPY”?
Copy = words that are used in your marketing. That's it.
Words that appear on your web pages and in your blog posts, newsletters, brochures, bios, Facebook ads, social media posts—all of that is “copy.”
It’s tricky to write clean, simple copy, especially if you’re an expert who's steeped in the complexity of your craft.
That’s why there are copywriters around, folks like me who specialize in crafting words that clearly communicate who you are and what you do.
BACK UP! WHAT’S WITH THE LINGO?
WHAT’S “MESSAGING”?
In the world of marketing, your message = a foundational statement that provides structure for all of your content.
In addition to writing copy, some copywriters can help you construct a behind-the-scenes core message that helps your business stay consistent with all of the content you’re sharing, no matter who’s creating it or where it’s published.
What do I offer?
Customized messaging and copy packages, of course!
Pick what’s just right for you.
My packages help you…
GET TO THE CORE
YOUR BUSINESS MESSAGE
Work with me to craft a core message that can guide all of your content, across platforms.
A core message helps you stay on topic, no matter who’s creating it—from staff and interns to web developers, graphic designers, copywriters, and photographers.
I meet with you and we discuss key elements of your work together, such as your ideal client, benefits, and pain points, and shape them into a unifying statement.
From our conversation, I write a report that we edit together. The final deliverable includes challenges, findings, recommendations, and a perfectly edited core message that resonates with your team.
SAY IT IN PAGES
CUSTOM WEB COPY
My web copy packages are customized to meet your needs and your budget.
Need brand-new copy for a brand-new website? No problem. I work with you and other creatives, such as web designers, coders, SEO experts, and photographers, to bring your idea to life.
I can also give your home page copy a facelift, update tired product descriptions, bring your about page to life, and create new pages to make your site more robust.
If you’re not sure what needs to happen, I’ll take a complimentary look at your site and give you my recommendations, based on your vision and budget.
KEEP TALKING
ONGOING CONTENT
Fresh, ongoing content helps you stay visible online and gives you authority in your niche.
I work with you to make sure it’s well written, on message, and on schedule.
Each month, I write story-based content in your voice. These are structured pieces such as custom blog posts, newsletters, articles, or company correspondence that keep your readers looped in and engaged.
Together, we brainstorm topics and come up with your ideal publishing schedule. I create an editorial calendar and write posts or newsletters that we edit together. Final work is clean, on time, and ready to publish.
STAY SOCIAL
SOCIAL MEDIA STATUS UPDATES
The need for regular—even daily—status updates and community engagement on social media is challenging even for savvy entrepreneurs. But a growing business can’t just opt out.
I take on some of that responsibility by writing on-message social media updates for you—using your company voice and messaging. We work together monthly to create an editorial calendar and I deliver crisp updates created to your specifications, on time and ready to schedule.
INTRODUCE YOURSELF
PROFESSIONAL BIOS
Finding new business is all about introductions. But how can you find time to introduce yourself effectively when every platform calls for something different?
I can help with a 3-part package. We meet together to discuss your work and I create three bios for you: A long bio, for speaking gigs or long-form newsletters; a mid-length bio, for announcements or LinkedIn; and a short bio, for byline blurbs or social profile.
Three is better than one.