These are the principles that guide my work:
I help you uncover your message and create copy that reflects it.
I’m a sleuth. I don’t dictate. I collaborate and guide.
I strive for clarity. I write, test, and rewrite until it sings.
MAKE THINGS BETTER
Edits are everything. A nit-picky process means we get it right.
SAY WHAT YOU NEED
I value direct communication. It allows collaboration to flow
and keeps everyone engaged and invested.
LOVE THE POSSIBLE
I push myself to be a diver.
How can it be more clear, more creative, more true?
ABOVE ALL, RESPECT
High ethical standards are non-negotiable.
My work never compromises a person or group,
especially marginalized people.